When it comes to email marketing, two popular platforms often come up: Sender and Brevo (formerly known as Sendinblue). Both promise to help businesses grow their email campaigns, but they each have their own strengths.
Sender is known for its simple interface, making it easy for beginners to create and send newsletters. It also offers great deliverability and powerful automation features.
On the other hand, Brevo offers more advanced features like CRM tools and SMS marketing, making it a solid choice for businesses looking for an all-in-one marketing platform.
In this comparison, we’ll break down the key differences and help you decide which one best fits your needs. Whether you’re just starting out or you’re ready to take your campaigns to the next level, knowing what each platform offers is crucial.
What is Sender?
Sender is an email marketing platform designed to help businesses create and send engaging email campaigns with ease.
It offers a user-friendly interface, customizable templates, and tools for managing subscribers, automation, and analytics.
Sender is known for its affordability and robust features like drag-and-drop email editing, A/B testing, and integration with popular e-commerce platforms. It provides advanced segmentation and real-time reporting to optimize campaigns.
Ideal for beginners and professionals, Sender enables effective communication and audience growth without technical expertise.
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What is Brevo (Sendinblue)?
Sendinblue, now rebranded as Brevo, is a cloud-based marketing platform founded in 2012 by Armand Thiberge.
It offers a suite of tools including email marketing, SMS marketing, marketing automation, customer relationship management (CRM), and landing page creation.
Designed to streamline digital marketing efforts, Brevo serves over 500,000 users worldwide, providing features like A/B testing, detailed analytics, and contact list management to enhance customer engagement and drive business growth.
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Features Comparison: Sender vs Brevo (Sendinblue)
1. Email Campaigns:
Both platforms offer robust email campaign capabilities with drag-and-drop editors and customizable templates.
2. Automation:
Sendinblue provides advanced marketing automation, including workflows and triggers, suitable for complex campaigns. Sender offers automation features but with less complexity.
3. SMS Marketing:
Sendinblue includes SMS marketing, allowing businesses to reach audiences via text messages. Sender does not offer SMS marketing.
4. CRM Integration:
Sendinblue has a built-in CRM, facilitating seamless contact management and segmentation. Sender lacks an integrated CRM.
5. Transactional Emails:
Both platforms support transactional emails, but Sendinblue offers more advanced features in this area.
6. Analytics and Reporting:
Both provide analytics; however, Sendinblue offers more detailed reporting and A/B testing capabilities.
7. User Experience:
- Sender: Known for its user-friendly interface, making it suitable for small businesses and those new to email marketing.
- Sendinblue: Offers a comprehensive suite of tools, which may require a learning curve but provides greater flexibility for growing businesses.
8. Customer Support:
- Sender: Offers responsive customer support, with users praising its assistance.
- Sendinblue: Provides support through various channels, with premium plans offering priority support.
Verdict:
Choose Sender if you seek an affordable, straightforward email marketing solution with essential features.
Pricing: Comparison: Sender vs Brevo (Sendinblue)
When comparing the pricing structures of Sender and Brevo (formerly Sendinblue), it’s essential to consider their offerings to determine which aligns best with your business needs.
Sender Pricing:
1. Free Forever Plan:
- Supports up to 2,500 subscribers.
- Allows sending up to 15,000 emails per month.
- Includes features like customizable email templates, a drag-and-drop editor, and automation capabilities.
2. Paid Plans:
- Standard Plan:
- Starts at $8.33 per month.
- Accommodates up to 5,000 subscribers and 60,000 emails per month.
- Offers additional features such as advanced reporting and priority support.
- Professional Plan:
- Starts at $29.17 per month.
- Designed for larger subscriber lists and higher email volumes.
- Includes features like dedicated IP addresses and advanced user permissions.
3. Pay-As-You-Go:
- Offers flexibility for infrequent senders.
- Email credits start at $29 for 5,000 emails.
- Credits do not expire, allowing usage at your own pace.
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Brevo (Sendinblue) Pricing:
1. Free Plan:
- Allows sending up to 300 emails per day (approximately 9,000 emails per month).
- Supports unlimited contacts.
- Includes features like customizable email templates and a drag-and-drop editor.
2. Paid Plans:
- Starter Plan:
- Starts at $9 per month for 5,000 emails.
- Offers basic reporting and analytics.
- Does not include advanced features like marketing automation.
- Business Plan:
- Starts at $18 per month for 5,000 emails.
- Includes advanced features such as marketing automation, A/B testing, and multi-user access.
- Provides phone support.
3. Enterprise Plan:
- Tailored solutions with custom pricing.
- Offers unlimited contacts, advanced integrations, and dedicated account management.
4. Pay-As-You-Go:
- Ideal for businesses with irregular sending needs.
- Email credits start at $32 for 5,000 emails.
- Credits do not expire, providing flexibility in usage.
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Key Considerations:
1. Email Volume and Subscribers:
- Sender’s free plan offers a higher monthly email limit (15,000) compared to Brevo’s free plan (9,000).
- Brevo supports unlimited contacts across all plans, whereas Sender’s plans are tiered based on the number of subscribers.
2. Features:
- Brevo provides more advanced features in its higher-tier plans, such as SMS marketing, CRM integration, and marketing automation.
- Sender focuses primarily on email marketing with essential automation features.
3. Pricing Flexibility:
- Both platforms offer pay-as-you-go options, beneficial for businesses with variable sending needs.
- Brevo’s pay-as-you-go credits are slightly more expensive than Sender’s.
Verdict:
If your primary focus is on email marketing with a generous free plan and straightforward pricing, Sender may be the more cost-effective choice.
However, if you require a comprehensive marketing platform with advanced features like SMS marketing, CRM integration, and marketing automation, Brevo’s offerings might better suit your needs, albeit at a higher price point.
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The Final Verdict
Sender is a better choice for small businesses and startups due to its simplicity and affordability. While Brevo offers a wider range of features, including SMS and CRM tools, it can be more complex and expensive.
Sender, on the other hand, provides an intuitive interface, a generous free plan (2,500 subscribers, 15,000 emails/month), and core email marketing features like automation and segmentation at a lower price. For ease of use and cost-effectiveness, Sender is the superior option.
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FAQ’s
Which is easier to use?
- Sender: User-friendly and simple, great for beginners.
- Brevo: Also easy to use but offers more advanced features, which might be overwhelming for new users.
Which has better pricing?
- Sender: More affordable, especially for smaller businesses and beginners. Offers a free plan.
- Brevo: Offers competitive pricing, but the free plan is more limited compared to Sender.
Which has better features?
- Sender: Focuses on simplicity with features like email templates and automation.
- Brevo: More robust features, including SMS marketing, CRM, and advanced reporting.
Which is more reliable?
Both are reliable, but Brevo has a more established track record with larger companies.
Which is better for growing businesses?
- Brevo: A better choice for growing businesses that need more advanced tools and integrations.
- Sender: Great for small businesses or startups looking for an affordable, easy-to-use option.
