When it comes to selling on Amazon, choosing the right tool to help you grow your business can make all the difference.
Two of the most popular options are Jungle Scout and Viral Launch. Both promise to help you find profitable products, track your sales, and optimize your listings, but they each offer different features and strengths.
So, which one is right for you? In this comparison, we’ll take a closer look at how these platforms stack up against each other in terms of features, ease of use, pricing, and more.
By the end, you’ll have a clearer picture of which tool suits your needs and goals best. Let’s dive in!
What is Jungle Scout?
Jungle Scout is an all-in-one Amazon seller tool that helps entrepreneurs and businesses find profitable product opportunities, track competitor sales, and optimize their listings.
With features like keyword research, product tracking, and inventory management, it streamlines the Amazon FBA process from product research to launch.
Ideal for beginners and seasoned sellers alike, Jungle Scout provides data-driven insights and analytics, empowering users to make informed decisions and grow their Amazon business with confidence.
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What is Viral Launch?
Viral Launch is a powerful Amazon seller tool designed to help boost your product’s success on the platform.
With features like product research, keyword analysis, and competitor tracking, it offers data-driven insights to optimize listings, track trends, and improve visibility.
Viral Launch’s analytics provide actionable insights, enabling sellers to strategize effectively, rank higher, and increase sales.
Its user-friendly interface makes it ideal for beginners and experts alike, helping Amazon sellers make informed, profitable decisions.
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Features Comparison: Jungle Scout Vs. Viral Launch
When comparing Jungle Scout and Viral Launch, two prominent tools for Amazon sellers, it’s essential to evaluate their features to determine which aligns best with your business needs.
1. Product Research:
- Jungle Scout: Offers a comprehensive Product Database with over 70 million Amazon listings, allowing users to filter by category, sales, and revenue to identify profitable products.
- Viral Launch: Provides a Product Discovery tool that enables searches by product, keyword, brand, or category, assisting sellers in uncovering lucrative opportunities.
2. Keyword Research:
- Jungle Scout: Features Keyword Scout, delivering insights into search volumes, trends, and recommended PPC bids to optimize listings and advertising campaigns.
- Viral Launch: Offers a robust Keyword Research tool that provides data on search volume, relevancy, and trends, aiding in effective keyword selection.
3. Competitor Analysis:
- Jungle Scout: Includes a Product Tracker to monitor competitors’ sales, pricing, and inventory levels over time.
- Viral Launch: Features Competitor Intelligence, allowing users to analyze competitors’ keyword strategies, sales estimates, and market trends.
4. Listing Optimization:
- Jungle Scout: Provides a Listing Builder with AI Assist to create and optimize product listings using relevant keywords.
- Viral Launch: Offers a Listing Builder tool that helps craft optimized listings, though it may have limited features compared to Jungle Scout’s AI-powered options.
5. Supplier Database:
- Jungle Scout: Features a Supplier Database to find and verify manufacturers, facilitating the sourcing process.
- Viral Launch: Does not offer a supplier database, requiring users to seek suppliers through other means.
6. Advertising Tools:
- Jungle Scout: Provides Advertising Analytics to track and analyze PPC campaigns, though it lacks automation features.
- Viral Launch: Offers Kinetic PPC, a comprehensive tool for automating and optimizing Amazon PPC campaigns.
7. Additional Features:
- Jungle Scout: Includes Inventory Manager for stock management and Sales Analytics for financial tracking.
- Viral Launch: Provides Split Testing to compare different versions of listings and Market Intelligence for in-depth market analysis.
In summary, Jungle Scout offers a broader range of features, including supplier sourcing and inventory management, making it a comprehensive tool for Amazon sellers.
Viral Launch excels in advanced advertising tools and competitor analysis, catering to sellers focused on marketing and competitive strategies.
Pricing Comparison: Jungle Scout Vs. Viral Launch
Jungle Scout Pricing:
- Starter Plan: $49 per month (or $29 per month billed annually). This plan includes access to the browser extension, product tracking for up to 50 products, and keyword research capabilities.
- Growth Accelerator Plan: $79 per month (or $49 per month billed annually). It offers enhanced features such as tracking for up to 150 products, 12 months of historical keyword data, and tracking for up to 500 keywords.
- Brand Owner + Competitive Intelligence (CI) Plan: $399 per month (or $299 per month billed annually). This top-tier plan provides comprehensive tools, including tracking for up to 2,000 products, access to two years of historical data, and the new Competitive Intelligence tool.
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Viral Launch Pricing:
Viral Launch provides three primary subscription plans:
1. Essentials Plan:
- Monthly: $69 per month
- Annually: $690 per year (equivalent to $57.50 per month)
- Features: Product research tools, keyword search volume data, Amazon-specific product filtering, sales metrics analysis, and the Market Intelligence Chrome extension. Viral Launch
2. Pro Plan:
- Monthly: $99 per month
- Annually: $990 per year (equivalent to $82.50 per month)
- Features: Includes all Essentials features plus advanced tools for SEO and listing optimization, competitor strategy monitoring, listing health analysis, rank tracking, and global data insights.
3. Pro Plus Ads Plan:
- Monthly: $199 per month
- Annually: $1,990 per year (equivalent to $165.83 per month)
- Features: Encompasses all Pro features with the addition of Kinetic PPC, a robust Amazon advertising platform for campaign automation and optimization, along with detailed advertising analytics.
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It’s important to note that while Viral Launch’s top-tier plan is less expensive, Jungle Scout’s plan includes additional features such as competitive intelligence tools and priority onboarding.
When choosing between the two, consider the specific tools and features that are most critical for your Amazon business to ensure you select the plan that offers the best value for your needs.
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The Final Verdict
Jungle Scout outshines Viral Launch due to its superior user interface, more comprehensive data analysis, and advanced features like keyword tracking, product research, and sales analytics.
It offers a streamlined, intuitive platform that is ideal for both beginners and experienced sellers. Jungle Scout’s extensive database, accuracy, and customer support make it a reliable choice for scaling Amazon businesses.
While Viral Launch excels in some areas, Jungle Scout’s overall versatility and ease of use give it the edge.
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FAQ’s
Does Jungle Scout or Viral Launch have a supplier database?
Only Jungle Scout has a Supplier Database feature, allowing users to find and verify manufacturers, which is beneficial for product sourcing. Viral Launch does not offer a supplier database.
Which tool is more affordable?
Jungle Scout offers lower-priced plans starting at $49 per month, whereas Viral Launch’s entry-level plan starts at $69 per month. However, pricing differences should be weighed against the specific features offered in each plan.
Which tool is better for keyword research?
Both tools have strong keyword research capabilities. Viral Launch provides in-depth keyword metrics, such as search volume and relevancy. Jungle Scout’s Keyword Scout is equally comprehensive, offering insights into trends, recommended PPC bids, and more.
Do Viral Launch and Jungle Scout offer listing optimization?
Yes, both tools offer listing optimization features. Viral Launch includes a Listing Builder tool, while Jungle Scout has an AI-assisted Listing Builder, which provides a slight edge in terms of automation and ease of use.
Which tool offers PPC campaign management?
Viral Launch’s Pro Plus Ads Plan includes Kinetic PPC, a tool for PPC automation and optimization, making it a better choice for sellers focused on advertising. Jungle Scout offers Advertising Analytics but lacks PPC automation.
