If you’re trying to decide between GoHighLevel and ClickFunnels, you’re probably wondering which one best fits your business needs. Both platforms are popular for helping businesses create sales funnels, manage leads, and boost conversions, but they each offer unique features.
GoHighLevel is more of an all-in-one marketing tool, perfect if you’re looking to streamline everything—from CRM and email marketing to automated workflows.
On the other hand, ClickFunnels focuses specifically on building high-converting sales funnels, making it a go-to choice for businesses aiming to create easy, guided customer journeys.
In this comparison, we’ll break down how each platform stacks up in terms of features, pricing, and ease of use so you can make the right choice for your business. Let’s dive in!
What is GoHighLevel?
GoHighLevel is an all-in-one marketing and customer relationship management (CRM) platform designed to streamline business operations by integrating various tools into a single system.
It offers features such as sales funnel creation, email and SMS marketing, appointment scheduling, and comprehensive CRM capabilities, eliminating the need for multiple separate applications.
The platform is particularly beneficial for marketing agencies and professionals, providing functionalities like lead generation, nurturing, and pipeline management.
Its automation capabilities allow users to set up workflows that trigger specific actions based on customer behaviors, enhancing efficiency and engagement.
GoHighLevel also supports white-labeling, enabling agencies to rebrand the platform and offer it as their own service to clients.
This feature, combined with its scalability, makes it a versatile solution for businesses aiming to consolidate their marketing and CRM efforts.
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What is ClickFunnels?
ClickFunnels is an all-in-one sales funnel builder designed to help businesses convert leads into customers.
It offers tools to create landing pages, sales funnels, and marketing campaigns without needing technical skills.
With features like drag-and-drop editing, A/B testing, and integrations with major apps, ClickFunnels simplifies the process of managing online sales.
It’s ideal for entrepreneurs, e-commerce stores, and service providers aiming to boost conversions. The platform also provides resources for learning effective sales strategies, making it a go-to for digital marketers.
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Feature Comparison: GoHighLevel vs ClickFunnels
GoHighLevel and ClickFunnels are prominent platforms designed to enhance online marketing and sales processes. While they share some functionalities, each caters to distinct business needs. Here’s a detailed comparison of their key features:
1. Sales Funnel and Page Builders:
- ClickFunnels: Renowned for its intuitive drag-and-drop funnel builder, ClickFunnels enables users to create high-converting sales funnels with ease. It offers a vast library of templates tailored for various industries and purposes.
- GoHighLevel: Also provides a funnel and page builder with a similar drag-and-drop interface. While functional, it may not be as user-friendly or extensive in template variety as ClickFunnels.
2. Customer Relationship Management (CRM):
- ClickFunnels: Includes basic lead management tools but lacks a comprehensive CRM system. Users often need to integrate third-party CRMs for advanced customer management.
- GoHighLevel: Features a robust, integrated CRM that allows businesses to manage leads, track customer interactions, and automate follow-ups effectively.
3. Email and SMS Marketing Automation:
- ClickFunnels: Offers basic email marketing capabilities through its Follow-Up Funnels feature. However, it lacks advanced automation and SMS marketing functionalities.
- GoHighLevel: Excels in multi-channel marketing automation, providing advanced email and SMS marketing tools, along with integrations for voicemail drops and social media messaging.
4. Membership and Course Creation:
- ClickFunnels: Allows users to create and manage membership sites and online courses, facilitating content delivery to subscribers.
- GoHighLevel: Also supports the creation of membership sites and courses, with additional features like white-labeling and more customization options.
5. Appointment Scheduling:
- ClickFunnels: Does not offer built-in appointment scheduling features.
- GoHighLevel: Includes integrated calendar and appointment scheduling tools, beneficial for service-based businesses.
6. White-Label Capabilities:
- ClickFunnels: Does not provide white-label options.
- GoHighLevel: Offers extensive white-labeling features, allowing agencies to rebrand the platform and offer it as their own service
7. Target Audience:
- ClickFunnels: Ideal for entrepreneurs and small businesses focused primarily on building effective sales funnels.
- GoHighLevel: Tailored for marketing agencies and businesses seeking an all-in-one platform with advanced CRM, marketing automation, and client management features.
Verdict
While both platforms offer valuable tools for online marketing, ClickFunnels excels in user-friendly funnel building, making it suitable for businesses primarily focused on sales funnels.
In contrast, GoHighLevel provides a more comprehensive suite of features, including advanced CRM and marketing automation, making it a better fit for agencies and businesses seeking an all-in-one solution.
Pricing Comparison: GoHighLevel vs ClickFunnels
When evaluating GoHighLevel and ClickFunnels, understanding their pricing structures is crucial to determine which platform aligns best with your business needs. Here’s a detailed comparison of their pricing plans:
GoHighLevel Pricing Plans
1. Starter Plan:
Priced at $97 per month, this plan includes essential features such as unlimited contacts and users, up to three sub-accounts, and tools for lead capture, nurturing, and conversion.
2. Unlimited Plan:
At $297 per month, this plan encompasses all Starter Plan features plus unlimited sub-accounts, a branded desktop app with custom domains, and basic API access.
3. SaaS Pro Plan:
For $497 per month, this plan includes everything in the Unlimited Plan, along with SaaS mode for auto sub-account creation, rebilling with the ability to set your own markup, and full API access.
GoHighLevel also offers a 14-day free trial and a 20% discount on annual plans.
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ClickFunnels Pricing Plans
ClickFunnels provides two primary pricing options:
1. Startup Plan:
Costing $97 per month, this plan includes three brand workspaces, three team members, and unlimited funnels, courses, contacts, pages, and domains.
2. Pro Plan:
Priced at $297 per month, it offers all Startup Plan features plus ten brand workspaces and ten team members.
ClickFunnels also provides a 14-day free trial and discounts on annual billing.
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Key Considerations
- Feature Set: GoHighLevel offers a comprehensive suite of tools, including CRM, marketing automation, and white-label capabilities, making it suitable for agencies and businesses seeking an all-in-one solution. ClickFunnels focuses primarily on sales funnel creation and optimization.
- Scalability: Both platforms offer scalability, but GoHighLevel’s unlimited sub-accounts and white-label options provide more flexibility for agencies managing multiple clients.
- Pricing Flexibility: GoHighLevel’s tiered pricing allows businesses to choose a plan that aligns with their specific needs and budget, while ClickFunnels’ pricing is straightforward but may require additional integrations for extended functionalities.
In summary, if your business requires a robust, all-encompassing platform with advanced CRM and marketing automation features, GoHighLevel may be the more cost-effective choice.
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The Final Thought
GoHighLevel and ClickFunnels are both powerful marketing platforms, but GoHighLevel offers more value with its all-in-one approach.
While ClickFunnels is focused primarily on creating sales funnels, GoHighLevel combines funnel building with CRM, email marketing, SMS automation, booking systems, and client management—all in one platform.
This makes GoHighLevel ideal for agencies and businesses looking for a comprehensive solution. It also offers white-labeling, more affordable pricing, and the ability to manage everything from lead generation to client communication in one place.
For businesses seeking versatility, scalability, and cost-effectiveness, GoHighLevel is the clear winner over ClickFunnels.
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FAQ’s
Which platform supports email and SMS marketing?
GoHighLevel offers advanced email and SMS marketing. ClickFunnels has basic email automation.
Do both platforms have membership site features?
Yes, both allow membership site creation, but GoHighLevel has more customization options.
Can I schedule appointments with either platform?
Only GoHighLevel includes built-in appointment scheduling.
Do they offer free trials?
Yes, both provide 14-day free trials.
Which is more suitable for small businesses?
ClickFunnels is ideal for small businesses focused on funnels; GoHighLevel suits those needing full client management tools.
Is white-labeling available?
Only GoHighLevel supports white-labeling.
